PRESS RELEASE

Vodacom marketing sponsorships manager Emilian Rwejuna speaking to the press.

CONTACT PERSON: MUSTAFA HASSANALI

EMAIL ADDRESS: media@mustafahassanali.net

WEBSITE URL: http://www.mustafahassanali .net/

Mustafa Hassanali to Showcase at “ARISE AFRICA FASHION WEEK”

Launch of Mustafa Hassanali Ready to Wear Collection Named “MDUARA”

Tanzania Media to Cover Mustafa Hassanali Showcase

Mustafa Hassanali, Tanzania ’s renowned Fashion Designer has been invited to the inaugural Arise Africa Fashion Week by Africa Fashion International to be held from June 12- 19, 2009 at the Sandton Convention Centre in Johannesburg , South Africa .

Arise Africa Fashion week shall feature 52 designers from 21 African Countries over a period of 8 Days. Mustafa Hassanali is among the invited designers from Tanzania . This shall be his Seventh Showing in The Republic of South Africa.

(M’Net Face of Africa Finals November 2008 Sun City, Tanzanite One Jewellery Showing in Cape Town during Mining Indaba 2007, Durban Fashion week 2006, Cape Town Fashion week 2005 & 2006 and Vukani Fashion Fair and awards in Pretoria 2004).

Mustafa Hassanali Says “This is a perfect Platform not only for networking but to look at diverse Market opportunities hence the diversification into the Ready to wear market segment”

Mustafa Hassanali shall launch his Prêt a Porter Spring/Summer 2009/10 Collection “Mduara”.

The collection has been inspired by the sacred, savoury, significance, Sensual, soulful, synergetic Rhythms of our Swahili nation

Mustafa adds “The Vibrancy of our Music, Culture, myths and Beliefs form an integral part of our being hence “Mduara”. The Local Dance Rhythms has inspired this ready to wear Women Collection which is an eclectic mix of Tradition meeting Modernity and vice versa”

Mustafa Hassanali’s commitment is to not only to promote the creative sector Industry especially Fashion in Tanzania , but also emphasise the Made in Tanzania Concept. He will be accompanied by A Media Contingment that Shall Not only Cover his Showcase on 14 June but also report on the behind the Scenes of the Arise Africa Fashion Week.

The tour of the Media Contingment has been sponsored by Vodacom (www.Vodacom.co.tz), Tanzania Broadcasting Corporation (www.tbcorp.org) and 1time Airlines (www.1time.co.za).